Vocabulary:
go shopping-jít nakupovat,
do (some) shopping – nakupovat, dělat nákupy,
buy- koupit, sell – prodávat,
customer-zákazník, client – klient, zákazník
pick up a basket - vzít nákupní košík
push a troley – tlačit vozík
choose the goods - vybírat zboží
cash desk – pokladna
cashier – pokladní, shop assistant – prodavač/ka
cheap levný expensive drahý
pay in cash – platit v hotovosti
pay by a credit card – platit kreditní kartou
pay by cheque – platit šekem,
spend money on ... – utrácet peníze za ...
account – účet, cost – stát(o ceně)
attend customers – obsluhovat zákazníky
shelf, bookshelf – regál, aisle – ulička mezi regály, counter - pult
marketplace –pouliční trh,
self-service-shop -samoobsluha,
supermarket – samoobsluha
hypermarket - hypermarket
department store -obchodní dům
price – cena price cut - sleva price tag - cenovka label - visačka
shopping centre, shopping mall -nákupní centrum
stock – sklad, zásoba na skladě
Dairy products -mlékárna
Bakery -pekařství
Grocery, the grocer´s -potraviny, smíšené zboží
Greengrocer´s- zelinářství
Butcher´s- řeznictví
Delicatessen-lahůdkářství
Confectioner´s- cukrárna
Florist´s – květinářství
Chemist´s –drogerie
Shoe shop-obchod s obuví
Men´s and women´s wear – pánská a dámská konfekce,
Stationery- papírnictví,
Bookshop- knihkupectví
run out, sold out – vyprodaný
queue – fronta, wrap - zabalit
thief, shoplifter – zloděj, steal - ukrást
pickpocket – kapesní zloděj
Tobacco shop – trafika
sale – (vý)prodej
to go window shopping – obcházet obchody bez nakupování
What can I do for you? Can I help you? Čím vám posloužím?
I am just looking. Jen se dívám.
I need some stamps. Potřebuji nějaké známky.
How much is this cake? Kolik stojí tento dort?
Anything else? Ještě něco?
No, that’s all, thank you. Ne, to je vše, děkuji.
Pay at the cash desk, please. Zaplaťte prosím u pokladny.
Shopping
Retailing is the business of selling products to the general public. Most retailers sell from shops or stores. Nowadays, countries have large retail chains. In the CR it is e.g. . Kaufland, Billa, Albert, Hypernova... Their outlets are often in shopping centres where there are many large stores under one roof. Large retailers have also well-known hypermarkets or superstores which are usually situated all around the countries. Hypermarkets are over 30 000 square meters large and superstores under 30 000 square meters.
Department stores
Department stores are large shops, which sell a wide variety of products. They are large buildings usually several stores high. They have lots of departments (foodstaff, shoes, restaurant, bookshop...) all under one roof. Harrods is the best known department store in London. In Prague we have for example Kotva or Bílá labuť.
Let‘s describe the standard design of stores. The main entrance is usually on the left because people have a natural reflex to move to the right. Inside the entrance there are usually fruits and vegetables. It seems to be important for the store, because it gives the store a healthy image. The meat counter is often at the back of the store. There are 2 reasons for this: the first is that meat needs a storage and preparation area. The other is that shoppers come to buy it regularly and on their way they will see many other products.
Basic products are rarely positioned next to each other. For example, the coffee is in the first aisle but sugar is in the fourth aisle near the checkout. The leader known brands are at the top of shelf. We can notice that at the eye-level there are always more famous brands of products because buyers can notice them easily. Research has shown that these products have the highest sales.
As these stores are so big, they are able to lower the prices quite a lot and to make them cheaper than smaller shops.
Paying
We have different ways of paying for goods. Most often people pay in cash. Credit cards are also widely accepted. People usually pay by a credit card when they have a big purchase. We also pay in instalments when we want to buy for example TVs or cars. Cash on delivery is often used when we order something on the Internet. And of course we mustn’t forget paying by a cheque.
